Concentrations

COMMUNICATION CONCENTRATIONS

 

THE GENERAL CONCENTRATION

Some Communication majors may wish to focus their coursework on a particular area in the communication discipline.  The five concentrations explained below provide a range of choices.  However, it is important to note that It is entirely acceptable for communication majors to opt instead to pursue a general concentration.  In this approach students can sample widely and follow their own interests in selecting from departmental offerings while fulfilling the requirements of the major. Whether one selects a general concentration or one of the focal areas defined below, communication courses present a strong foundation for a Wake Forest liberal arts education.

 
COMMUNICATION SCIENCE

Communication science seeks to understand the production, processing, and effects of verbal and nonverbal communication, within many interaction contexts, by developing testable theories that facilitate an increased understanding of the dynamics of human communication. Courses provide an overview of the methods, concepts, and tools by which communication research is designed, conducted, interpreted, and critically evaluated. A primary goal is to help students become knowledgeable consumers and producers of communication theory and research as they explore the patterns of human interaction that govern our daily lives. A concentration in Communication Science would enable students to pursue a professional career or a graduate education whose main focus is research.

HEALTH COMMUNICATION

The Health Communication concentration offers courses of study that investigate health from an ecological perspective, ranging from physiological stress and its impact on relationships to interpersonal contexts, such as patient-provider communication, to mass mediated contexts that involve designing messages for health communication campaigns. A critical consideration of the importance of ethics across these contexts is central to becoming a judicious producer and consumer of health communication strategies. Students who complete a concentration in health communication will be better prepared for careers in health care, health promotion/disease prevention, non-governmental organizations (NGO’s) and other health-related industries.

INTEGRATED COMMUNICATION STRATEGIES

The Integrated Communication Strategies (ICS) concentration educates students about the integration of communications in both online and offline contexts including traditional forms of mass communication such as TV, radio, print, and public speaking as well as new forms such as websites, blogs and social media. The goal is to ensure that all messages emanating from an organization or social movement are coordinated and aligned across all contexts to strengthen and focus the communication. The concentration is intended for those students wishing to pursue a career that involves positioning, defining or promoting organizations and their mission, services and products.

MEDIA STUDIES

 The Media Studies concentration considers the production, interpretation, and theoretical analysis of communication that is (1) disseminated to a broad and largely anonymous audience and (2) mediated by the various technological devices that make such broad dissemination of the message possible. Production courses combine technical instruction in the use of the relevant tools with aesthetic instruction in how to use those tools most effectively. The study of the interpretation, criticism, and production of the moving image receives a special emphasis in our curriculum in a core of film studies courses. Practicum work and internship experience enhance the program to prepare students to begin a career in film and media or for further study as graduate students.

 PUBLIC ADVOCACY

In line with the Wake Forest University motto, Pro Humanitate, the Public Advocacy concentration combines public speaking, debate, rhetorical theory, and public address with a focus on direct engagement with the community. This concentration prepares students to serve as leaders, practicing what they learn in class and teaching, sharing, and collaborating with others both within and outside of Wake Forest. The Public Advocacy concentration provides students with the critical thinking and communication skills necessary to advance careers and causes in multiple settings: academic, legal, political, entrepreneurial, environmental, medical, and social.

 

COURSE LISTINGS

COMMUNICATION SCIENCE

Students seeking the Communication Science concentration must take any five (5) courses from the following list.

COM 113 Relational Communication

COM 245 Introduction to Mass Communication

COM 250 Communication in Entrepreneurial Settings

COM 270 Special Seminar

COM 286 Individual Study

COM 287 Research Practicum I

COM 288 Research Practicum II

COM 305 Communication and Ethics

COM 314 Media Effects

COM 321 Communication Technology & Entrepreneurship

COM 322 Video Game Theory and Research

COM 330 Communication and Conflict

COM 331 Communication, Terrorism, and Hostage Negotiation

COM 335 Survey of Organizational Communication

COM 342 Political Communication

COM 350 Intercultural Communication COM 351 Comparative Communication COM 352 Interpersonal Seminar

COM 353 Persuasion

COM 354 International Communication COM 355 Survey of Health Communication

COM 356 Health Communication: Patient-Provider COM 357 Health Communication Campaigns

COM 380 Great Teachers (rotates among concentrations)

  HEALTH COMMUNICATION

Students seeking the Health Communication concentration must take five (5) total courses from the following list. At least three courses should come from Group I.

Group I

COM 355 Survey of Health Communication

COM 356 Health Communication: Patient-Provider

COM 357 Health Communication Campaigns

COM 358 Health Communication and Bioethics

COM 361 Family Communication and Health across the Lifespan

COM 370 Special Topic: Interpersonal Relationships and Health

COM 370 Special Topic: Classroom to Community: Enhancing Patient Care with Take the Fight to Cancer

COM 370 Special Topic: Body Image and Communication

COM 370 Special Topic: Health Communication in Developing Countries

COM 380 Great Teachers (rotates among concentrations)

Group II

COM 315 Communication and Technology

COM 349 Advocacy, Debate, and the Law

COM 353 Persuasion

COM 354 International Communication

 

INTEGRATED COMMUNICATION STRATEGIES

Students seeking the Integrated Communication Strategies concentration must take five (5) total courses from the following list.

COM 114 Group Communication

COM 117 Writing for Public Relations and Advertising (JOU 286)

COM 215 Broadcast Journalism

COM 240 Communication in Entrepreneurial Settings

COM 245 Introduction to Mass Communication

COM 270 Special Seminar: Social Media

COM 270 Special Seminar: Influencing Consumer Behavior

COM 270 Special Seminar: Integrated Communications

COM 305 Communication and Ethics

COM 308 Speechwriting

COM 315 Communication and Technology

COM 321 Communication Technology and Entrepreneurship

COM 335 Survey of Organizational Communication

COM 336 Organizational Rhetoric

COM 342 Political Communication

COM 346 Sport, Media, and Communication

COM 350 Intercultural Communication

COM 353 Persuasion

COM 354 International Communication

COM 357 Health Communication Campaigns

COM 380 Great Teachers (rotates among concentrations)

 

MEDIA STUDIES

 Students seeking the Media Studies concentration must take at least five (5) courses from the following list.

COM 117 Writing for Public Relations and Advertising (JOU 286)

COM 120 Introduction to Film & Media Aesthetics

COM 215 Broadcast Journalism

  COM 216 On-Camera Performance

COM 245 Introduction to Mass Communication

COM 247 Foundations of Digital Media (COM 120 req)

COM 250 Communication in Entrepreneurial Settings

COM 270 Special Seminar

COM 284 Production Practicum I

COM 285 Production Practicum II

COM 286 Individual Study

COM 287 Research Practicum I

COM 288 Research Practicum II

COM 304 Freedom of Speech

COM 305 Communication and Ethics

COM 310 Advanced Digital Media (becoming Collaborative Filmmaking) (COM 247 req)

COM 312 Film History to 1945

COM 313 Film History since 1945

COM 314 Media Effects

COM 315 Communication and Technology

COM 316 Screenwriting

COM 317 Communication and Popular Culture

COM 318 Culture and the Sitcom

COM 319 Media Ethics

COM 320 Media Theory & Criticism

COM 321 Communication Technology & Entrepreneurship

COM 322 Video Game Theory & Research

COM 323 Superheroes, Cinema & American Mythology

COM 342 Political Communication

COM 346 Sport, Media, and Communication

COM 351 Comparative Communication

COM 354 International Communication

COM 365 The Imagination Project

COM 370 Special Topics

COM 380 Great Teachers (rotates among concentrations)

 

PUBLIC ADVOCACY

Students seeking the Public Advocacy concentration must take any five (5) courses from the following list.

COM 117 Writing for Public Relations & Advertising (JOU 286)

COM 270 Special Seminar: Rhetorics of Activism and Advocacy

COM 270 Special Seminar: Where Are You From?

COM 270 Special Seminar: Listening for Understanding

COM 270 Special Seminar: Environmental Risk Communication

COM 282 Debate Practicum I

COM 283 Debate Practicum II

COM 300 Classical Rhetoric

COM 302 Argumentation Theory

COM 303 Directing the Forensic Program

COM 304 Freedom of Speech

COM 305 Communication and Ethics

COM 307 The Prophetic Mode in American Public Discourse

COM 308 Speechwriting

COM 317 Communication and Popular Culture

COM 335 Survey of Organizational Communication

COM 336 Organizational Rhetoric

COM 338 African-American Rhetoric

COM 339 Practices of Citizenship

COM 340 American Public Discourse I

COM 341 American Public Discourse II

COM 343 Presidential Rhetoric

COM 344 Conspiracy Theories in American Public Discourse

COM 345 Rhetoric of Science & Technology

COM 346 Sport, Media, & Communication

COM 347 Rhetoric of the Law

COM 348 Legal Theory, Practice, and Communication

COM 349 Advocacy, Debate, and the Law

COM 370: Special Topic: Where Are You From?

COM 380 Great Teachers (rotates among concentrations)

 

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